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Understanding the power of brands so we can use them for good

Grant Garrison

I'm not a native marketer or brand strategist - I never imagined I'd end up working on so many "cause" campaigns. But reading some of these interview excerpts on the power of brands explains why I ended up here - I'm a democrat. I believe in people, I want to innovate ways to aggregate human action for good, and brands tap into deep human needs and desires that can drive scaled action. Champions of change have ignored brands for too long; it's exciting to see what's possible when we harness them

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  • Christopher Egusa

    "Design translates values into tangible experiences." What a fantastic way to distill what design means to us in our daily lives.

  • Erykah St.Louis

    This is an excellent book! I have it. Definitely worth the read.