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Microsite Shows What Happens To Your Body When You Smoke

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This Website Shows What Happens To Your Body When You Smoke

To create a successful digital anti-smoking campaign, the Cancer Society of Finland created a microsite that will quietly scare you into quitting. The microsite is called Tobacco Body, and in the words of creative director Erkki Izarra, it is “a bit of tech candy, more youthful language, and some shock value.” The thinking behind it was to give the youth something to think about when they face the unpleasant short-term effects...

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