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    • TinyMalcolm

      It sounds really interesting. I'm really curious how this exactly works -don't have a smartphone, found no clear explanation.
      To be honest, I don't really like these campaigns (how wonderful they might be), the people who interact with it, 'solve' the problem, while being the problem... this week I saw a friend FB posting a Unicef campaign: "for every ten minutes you don't touch your phone, Giorgio Armani Fragrances and other generous donors can fund one day of clean water for a child in need."
      It's so disgusting. Charity (wich is a very very small part of the solution) is must be extrmely simple and fun, or it doesn't work. It's a sick world.
      Nevertheless, I think you guys did a great job!

      • Alessandra Rizzotti

        Thanks. Interesting thoughts. I think if anything it raises awareness about an issue not usually talked about- like your infographic.