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  • Mrs. Elle

    I love the idea of a hospital that more carefully considers the emotional journey of the road to health and healing....

    However this hospital must be targeted towards the privileged, insured population of the US who would be able to afford a stay at this facility.

    Those of us unfortunately cannot afford health insurance and are still figuring out how to buy into Obama care will continue to experience the joys of the public, free healthcare system.

    • Dave Ruthven

      This patient room was never intended for any specific target audience, but you are correct in pointing out that, in our current dysfunctional system, the most likely user group would be the insured population.

      Unfortunately, there is no universal healthcare system in this country, and the system you refer to as 'free' is anything but. The overarching goal of our work, and what is alluded to in the article, is to show people that there are different ways for healthcare to be practiced. We are working right now to develop a simulated payment system (to show in the prototype) that informs patients about the cost of procedures and catalogs all supplies that have been used during care to create a level of transparency during the process. TIME just had an article that discusses this problem:,9171,2136864,00.html

      Our work uses design as a tool to show a new way of thinking, and we have the freedom to do that because we are not tied directly to a healthcare system or forced to abide by current government policy. Hopefully one day we can fix the dysfunctional healthcare beast, this is just our way of approaching the serious problems our current system faces.

  • Nina Gonzalez

    I guess this patient room would appeal to certain markets; inevitably, it would morph depending upon what the users are familiar. An experience or design language alien to them can cause additional stress, and make them feel like they are part of a "system" more than ever.

  • Mishka Sevdalinka

    as a young nurse, i could do without the hi tech gadgets in the hospitals. the electromagnetic field in there gives me a headache.. and nobody likes scanning patients like they are a piece of meat with a number. . old school was the best. and yeah keep it cold ugly and unpleasant.. thats the whole point.. you wanna get the hell out of there as fast as possible.

  • EricWeinstein

    Ugg. Who actually wants to go to a hosbital? Lets spend money on prevention, not on this fantasy.

  • francesween

    I don't want my hospital to spend money on making me feel I have had a 'really good experience and can't wait to go back'. I'm ill, I want to get better and so long as they do that and don't make me feel too miserable and uncomfortable, I am happy.
    Please don't spend health dollars on marketing and hype, spend them on care and not on insurance, on health staff, not accountants and forms to review my experience.
    I don't want to come back, i don't want to recommend others to you. I want my town to have a good hospital that can treat everyone, so we don't have to go through marketing exercises.
    I'm ill and I want to get better, so I don't want a choice, to find out I got it wrong and this hospital is not any good. Make me better, just that.
    If you want to do marketing, have a separate organization but don't call it a hospital. If I am rich or not too ill, maybe I will give a damn about the ambiance and color of wallpaper.

    Generally, I just want to get better and i am scared and nervous and don't feel up to making decisions while I have cancer, a leg falling off, am blind, asthmatic, rheumatic, diabetic.

    Please, just make me better and spend my dollars on doctors, nurses, medicines and basic hospital facilities for all.

    • Dave Ruthven

      In the US, we spend 1.5X more than any other country on healthcare, for a total of 17.6% of our GDP. If this is the case, why can't we provide better facilities to our community? To dismiss this concept as pure marketing would mean that the 7 years of design and research that went behind it amounted to little more than an aesthetic exercise. If you would take the time to dig deeper into the project, you would realize that there are many aspects that would help you feel better, which is your number one priority listed above. Do you realize that there is a 5% chance you will contract a deadly infection at the hospital, mainly because the spaces have not been designed for proper sanitization? The space has been designed to be seamless and eliminate facets, corners and crevices that can harbor bacteria that cause infection. Do you know that hand washing is the number one way to fight infection at hospitals, but that staff often forget to do it before medical procedures? The sink has an integrated indicator light that illuminates the basin to alert staff as they enter the space, and displays efficacy rates above on a staff dashboard to encourage compliance. If you would like to learn more, please read this article:

      You can stay at the unclean, disorganized, poorly light hospital. I'd prefer to push our community to give it's citizens a more efficient, organized and humane place to heal, learn and then re-enter daily life with the tools to care for oneself.

    • Luis Herrera

      I respect your POV, however this concept is not about decoration, but about adding efficiency to the 'journey' that you go through, from start to finish... the more efficient the paperwork, the faster your treatment begins… the best suited is the furniture and ambience (and equipment), the faster your 'fixing' process will go through… and the most confident you feel about the professionalism of the 'place' where you've been treated, the more peace of mind you'll have – which according by studies, it counts for a big deal of the recovery process…

      So the next time you're bitching about the bad service, lack of efficiencies of the staff, and lack of 'thinking' behind the environment where you've been treated, don't think that the place needs a better decor or marketing, but a better designed/thought-through process and service – just like when you go for a cup of coffee or to an out-of-town meeting.

  • sv0614

    I maintain that the best redesign of the health-care system, and one that requires very little capital outlay, is the change from a disease model to a prevention model. We would have many fewer of these systematic concerns if only a small number of people required hospitalization. And much of that reduction -- excepting of course accidents -- comes from educating people to the importance of a healthful diet in preventing disease..

    • Mishka Sevdalinka

      agreed. prevention vs managing symptoms and encouraging disease.

    • BD3

      Here here. I totally agree. And actually in countries where medicine is socialized (god forbid!!) this is the model they have moved to because it costs lest money. As long as people are getting rich from illness, the disease model will continue to reign supreme.