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  • rahul roy

    well if this helps in reducing some bottles it would had been great but now we will have jeans dumps rather then having plastic bottle dumps. its no solution just a good marketing technique developed again to fool people and increase sales. two things to think of seriously, our skin absorbs what comes in its contact and plastics are known carcinogens so just think what will be absorbed and how many more cancer problems are going to rise.
    i feel the real solution will come up when our industrialists(globally) and politicians(globally) will take real and solid steps to protect the planet.

  • Azar Aftimos

    Liked the article and the idea. Thanks a lot for posting.

  • aditya thakur

    Levi's is showing advertisements about this in India. Have they adopted the idea or bought Imperium Denim? Anyways a great idea. All brands should do it.

    • meg51577

      Levi does something similar and also makes jeans made from garbage as part of their Waste<Less collection. I think this is a good idea but unfortunately the process to turn bottles and garbage into a fiber to make jeans is very toxic.

  • End Trafficking

    Good for the people and the planet! We need more companies like this.