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The Toms Shoes Model Taken To The Extreme: One-For-One Homes

Brooke Feldman

One-for-one glasses. One-for-one toothbrushes. One-for-one blankets. What started with Toms "buy one, give one" model for its ubiquitous shoes has blossomed into an entire category of companies peddling products that have a charitable giving component. World Housing, a Canadian organization created by real estate veterans, takes the trend to its logical endpoint: one-for-one housing.

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