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The Tale of Tumblr: The One Person Product

Keith Bormuth

"In 2006, I moved to New York and started working for David Karp doing web development for various media companies. That fall, in a brief gap before starting a new client, David said that we were going to make a prototype of an idea he’d had for a while. He had already bought the domain: tumblr.com, because it was an easy platform for publishing tumblelogs ...."

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