Crafting choice words and a well told story is an art, one that is worth its weight in gold — the gold here being consumer loyalty, higher retention, more click-throughs — in short, rising above the noise.
As ad legend David Ogilvy said, “Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”One shortcut is finding pieces that move YOU. Collect them. Study them. Ask yourself what about them inspires you. Get very passionate.