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The New Story of Marketing

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In the age of consumer centrality, the marketers need to think about patterns of desired outcome and behaviour that needs to be achieved; rather than moving the consumer through a pre designed flow of experience. It’s like setting a stage for other people to perform but you can never tell them what to do.

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  • Alessandra Rizzotti

    I love your insight/examples on the confluence of digital and physical marketing. Really interesting.