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"The magic and beauty is in the process"

Idealist

We were immediately captivated by this video of Irish entrepreneur Jane ni Dhulchaointigh's talk at this year’s 99u conference, where she discusses the development and launch of sugru, a new rubber product she developed to help people fix their old stuff and make fun new stuff.

Come along for the ride as she discusses with warmth, humor, and honesty the lessons, doubts, and complications that took her from idea to action, and get inspired to make some wonderful failures of your own.

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  • Alessandra Rizzotti

    This is so fun and playful. I love that her work is also really useful!