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  • Paris Marron

    Really interesting. I totally agree that things like Lego's and doctors kits should be gender neutral.

    I'm curious what people think of Goldie Blocks, which has gotten quite a bit of coverage in past year or two. The pink and purple kit is used to encourage more girls to go into Engineering fields, where they are severely underrepresented. That goal is lofty great. And I suppose the creator is fighting the marketing and product placement (on the boys aisle) of other engineering type toys (lincoln logs, legos, etc.), but is it just further embracing gender stereotypes by choosing pink and purple and marketing to girls?

    • WomenYSK

      Thanks so much for your comment Paris. Within the girls empowerment groups that we've come to know, there is a lot of controversy surrounding GoldieBlox, particularly one of their new sets which features what they are calling a "pageant". There's a lot of great analysis out there, here's a link to one piece written on the topic you may find interesting...

  • Alessandra Rizzotti

    I love that she brings the point up that more and more toys are gender-segmented. Her ad is almost more relevant now than it was then.

    • WomenYSK

      We couldn't agree more!