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The "Halo 4" Guide to Building Powerful Transmedia Campaigns

Games for Change

Without a doubt, Halo is one of the biggest video game franchises ever. To blast past the noise and to get players engaged, the team behind Halo builds immersive transmedia worlds for their fans. Whether or not you're a gamer, there are some powerful lessons to learn from this franchise if you're looking to use transmedia to promote your work.

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