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  • Mark Horoszowski

    Thanks for sharing this - as a tech startup in the social impact space this really resonates as it feels similar to the lean startup principles we've been employing. Great article!

    • James Thompson

      Mark: Thank you for writing. I'm glad you liked the article. We know everyone is busy, but I wonder: would you consider reading our free ebook and giving us some feedback via a short survey? Both the book and the survey can be found here: It would be a huge help to us to know what - beyond what we've highlighted in the piece - is more or less helpful to readers like you before we launch and sell our expanded edition this fall.

      • dmanfinson

        James -

        I am working on a social entrepreneurial project during my university studies. Recently, myself and five other students went to Nairobi, Kenya in an attempt to start a social venture of our our. Would you have time to schedule a time to talk about your book and our it relates to the social venture I am working on?

        Thank you

        - Dan Anfinson
        Saint John's University

      • Mark Horoszowski

        Done - I love the concept. How else can I help?

        • James Thompson

          Mark -

          Thank you so much for reading and reacting to the book. Enormously helpful. Would you consider spreading the news about the book and our call for feedback to your Twitter and/or Facebook followers in case they'd be interested in joining our advisory board and giving us feedback, as well? We've got just a couple of weeks (until July 15th) to gather the most feedback possible.

          Here are a few sample tweets/posts in case it's helpful to use one or all of these:

          Download your free copy of The Social Entrepreneur’s Playbook—a MUST-read for social #innovators & #entrepreneurs

          Test your #SocialEnterprise idea before you launch it. Learn how by downloading The Social Entrepreneur’s Playbook for free

          Love #SocEnt? Get inspired with @whartondigital’s latest ebook, The Social Entrepreneur’s Playbook. Download a FREE copy here:

          Free ebook: The Social Entrepreneur’s Playbook, by @wharton’s Ian MacMillan and James Thompson,

          "Invaluable insights into how best to foster truly sustainable enterprises" Ken Frazier on new bk by @WhartonDigital

          Read free ebook on social enterprise best practices + take short survey = you'll be featured in expanded edition!

          From @Good Magazine: The grave mistake many social entrepreneur's make and how to avoid it:

          Facebook posts:
          Want to launch your #SocialEnterprise with maximum potential for impact? Download a FREE copy of The Social Entrepreneur’s Playbook and learn how.

          Learn the steps to testing, launching, and scaling your social enterprise in The Social Entrepreneur’s Playbook. Just click the link and download your FREE copy today!

          Make the most of your social enterprise and get INSPIRED with our latest ebook, The Social Entrepreneur’s Playbook, by Ian MacMillan and James Thompson. Download a FREE copy right here.

          Free ebook: Ian MacMillan and James Thompson’s The Social Entrepreneur’s Playbook will show you how to test your start-up idea,