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The Global Creativity Gap

Nicole Cardoza

Only one in four people believe they're living to their fullest potential.
62% of US respondents believe creativity is being stifled by education.

We need to address these and set frameworks, both in schools and in the workplace, to foster creative thinking and encourage innovation.

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  • Cece Chou

    It is interesting to know that Japan is the most creative country. I too felt US should be on top. I attributed the success of all the Japanese multinational firms to their hard-working and prudence, which doen't seem completely true.

    • Nicole Cardoza

      That's interesting too, I feel though that consumers there are more open to trying new ideas and technologies, which must stem from a creative, open-minded perspective right?

      • Cece Chou

        That's just my ungrounded thought. And yes your perspective makes great sense.

  • Angela Cross

    Something that sticks out for me in this info-graphic is that 75% of people are under pressure to be productive rather than creative. While creativity is an important part of life, and really I do believe this - what is the need to be pressured to be creative? Would that 75% of people be happier if they were 'pressured to be creative'?

    Some of the noblest jobs on the planet aren't creative, but simple and essential... sometimes I think that there is a craze about creativity which misses it's soft and subtle point. Anyways, I still think it's GOOD :)

    • Nicole Cardoza

      I think that creativity, though, can be found in those simple and noble jobs too! Creativity doesn't have to be measured in artistic/visual output, but how people can innovate to solve problems in any capacity, and find ways to collaborate with others to solve a challenge. Quite frankly the need to be creative is most useful in those situations; I'd think artists are under more pressure than others because of that misconception!

    • Liz Dwyer

      That's a great question. I don't necessarily have an answer for it but I do love how Google seems to be balance productivity/creativity with their "20 percent time" concept--spend that time working on whatever cool creative side projects you want. My guess is that the energy generated by working on things you're passionate about bleeds over to the day-to-day. Perhaps the mistake is when we try to silo the two when really they should be fused together.

      • Angela Cross

        Thats a brilliant thought Liz ~ the two are not separate, and I find that people who feel uncreative, don't just feel that way at their jobs. That being said, I hope more companies follow Google's example. Google must be the best company to work for right now, every time I meet someone who works for Google, they love their office so much, they'd rather be there than at home - the first company to make me consider a 'desk job'.

      • Nicole Cardoza

        Right, so many learnings can be applied to the other project!