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The free-women Ikea catalogue

Francesca Norelli

After the Starbucks siren's hair-cut (long hair is considered "morally inappropriate" in the Muslim culture), also Ikea company had to adapt its image to the Arabic world. In the latest Ikea catalogue you can see women wearing pyjamas or dining if you are in every country of the world, except from Saudi Arabia. Here women have been deleted, cut off from the photos. But Ikea company has soon regretted its decision because it could have been a good opportunity to share egalitarianism ideas.

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