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The First-Ever Official Video for ‘Like a Rolling Stone’ Is an Interactive Masterpiece

Agus Echague

Nearly 50 years after its release, Bob Dylan’s classic “Like a Rolling Stone” has finally got an official music video, and it’s pretty awesome: an interactive video that lets the viewer flip through channels on a virtual television and watch such luminaries as Drew Carey on The Price Is Right, Marc Maron on his WTF podcast, and the dudes from Pawn Stars lip-syncing to the 1965 recording of the song.

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  • Hillary Newman

    Mind blown. Woah, this is really cool. But how did this make this? Did they create 16 different music videos?

  • Stef McDonald

    Love so much about this, including how it makes the song seem even more timeless. Long live Bob Dylan!

    • Agus Echague

      Long live indeed!!!!!!!!! It's the best song to try such an experiment!

      • Alessandra Rizzotti

        Really cool experiment. Interesting variety of media they chose from. Wondering why they added reality TV in there. I love the news anchor, Drew Carey, History Channel, and Marc Maron bec it seems to fit- but the others are weird. Love the idea though. Reminds me of the interaction Arcade Fire had in their suburbs video- but their video was a little more personal I think bec users got to plug in their info:

        • Agus Echague

          I think they added reality TV so that it could certainly feel like you are zapping through all tv channels. ;)
          It's amazing the growth of interactive music videos in the last couple of years. Arcade Fire are mostdef leading the charge.
          If you happen to be in Melbourne before March 2014, I SUPER recommend this exhibition @ ACMI:
          One of the sections is "interactive videos" and they explore many examples. Uber awesome.