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THE DESIGN 75: The Best Designers In Technology

Rexy Tseng

In the tech world, there has traditionally been more emphasis on engineering than on design. Build a machine that works first, and decide on the colors later.

No more. Innovative companies know that if they don't get the design right — particularly as it relates to the user-interface — then they might as well not launch a new product at all. If users don't get it, it doesn't matter how innovative it is — you're wasting your time.

Continue to businessinsider.com

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