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The Big C: changing the way the world lives with cancer


On February 4th, the LIVESTRONG Foundation launched a pioneering initiative to “change the way the world lives with cancer.” The Big C competition is targetting a global community of entrepreneurs and innovators to create financially-sustainable enterprises that improve the daily lives of cancer patients and survivors. The competition will fund 60 total ventures, from which 20 projects will be selected for an accelerator programme. Ben Thurman caught up with Katherine McLane to find out more.

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