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The best entrepreneurs don’t start companies, they invent categories

Ha Nguyen

Here are a few of my favorite examples of companies and entrepreneurs at various points on the inspiring path of category creation:

1. Apple
2. Tesla and Space X
3. Catchafire
4. Athlete's Performace

Consider the volume of problems and questions that Henry Ford – and every category creator – must confront.

Will customers want it?
Will they even understand it?
How will it be produced?
Can it scale?
What are the unit economics?
What’s the distribution model?

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