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The 2013 Conversation Prism

Neilson Spencer

When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place. There were 22 social media categories, each of which had just a handful of brands. ("Video aggregation" had only one brand: Magnify).

Flash forward to 2013, and the latest Conversation Prism (click here for the high-res downloadable version) has four additional categories with at least six brands in each. Like other Conversation Prisms, the data visualization attempts to...

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