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Sustainable Farming Needs Math As Much As Mulch

Every Last Morsel

You plant a crop of turnips, use the profits from that to plant a crop of tomatoes, make money to finance the crop of potatoes and etc. — but to really know your costs and make sure you are selling crops for more than it costs to grow. I know that sounds — I mean you go duh! But you wouldn’t believe how many farmers don’t know their costs of production.

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  • Alessandra Rizzotti

    Amazing points he brings up about the importance of valuing the work of farmers and compensating correctly. Love how he justifies big production-- but at the same time, I find his justification of using migrant workers to be a really tough sell-- it seems everyone in the food industry is slaving away- and I'm glad he charges a lot for his food to not only make money, but also compensate workers properly- it just seems like he wishes he could pay less.

    I admire how he reaches out to the community by educating them: "Effectively communicating your story and ethics to your customer base is important. It’s been a real key to our success. We do a newsletter for CSA members. I do public presentations. I have a radio show. With every box of wholesale produce, you are going to get a column that I write about these issues, so people know what T & D Willey stands for and what they are supporting when they buy our product. That’s been key in our ability to get fair value, because we sell ourselves."