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Southwest Airlines' new cause: 'Placemaking'

Jepranshu Aganivanshi

Placemaking is a niche, somewhat cerebral discipline that might seem at odds with a blue chip airline, and Southwest's Kelly admits it "took a little time to understand what it is." But the company saw a grassroots, bottom-up, egalitarian approach—placemaking projects engage members of the community from conception to finish, and solutions are often low-cost and common-sense, like using chalk and and moveable lawn chairs— that Southwest felt blended well with its culture and esprit de corps.

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  • voidjumping

    I love it. Hopefully this will help spur local citizens to reimagine the public spaces around them and take ownership of their neighborhoods and cities. It's good that a large business is helping to push this forward, but ideally it would be nice for citizens of the community to take the initiative and make these types of improvements on their own.