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San Francisco clothing label uses PhD candidates instead of models

Agus Echague

San Francisco clothing label Betabrand, the kind of clothing label that really makes you understand the term smart casual, has released a new campaign that replaces models with seriously smart PhD candidates.
“Our designers cooked up a collaboration of smart fashions for spring, so why not display them on the bodies of women with really big brains?”.
While most of us aren’t really thinking how our brain is going to look in that cute dress, this campaign is cool for several reasons.

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