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REI: 4 Ways 2 Go From "Random Acts of Greenness 2 #Sustainable Business Strategy"

Jeff Nelder

In a series of recent posts on his blog, Kevin Hagen, who just left REI, went into great and transparent detail about the mistakes he made and lessons learned leading corporate social responsibility at the outdoor retailer for the past seven years.

The Takeaway: "You’ll know you achieved real innovation when folks look at the final solution and say, 'That’s not sustainability; it's just good business.' "

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