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Redditors' upvotes now decide where the company donates 10% of revenues.

Jelena Woehr

Redditors' upvotes take on new meaning this year, with the massive social news site electing to give ten percent of ad revenues to organizations chosen by Redditors' upvotes. Redditors are a charitable group, making headlines last year for raising funds for a bullied bus driver and a tornado survivor, among others. But will the notoriously unpredictable social community be able to resist trolling the site's own CSR initiative? One top comment already suggests the fictional "Human Fund."

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