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  • Kristin Pedemonti

    I grew up with the original. Thrilled it will be back for a whole new generation to enjoy. Reading Rainbow is worth the money; awesome that it received so much support so quickly!!!

    • Kin Lok

      Yeah, I'm so excited. I wished I had this growing up.

      • Kristin Pedemonti

        Well, just think, you will get to see it! And maybe appreciate it even more as an older person. :)

  • BForlaw

    Here's another great story about improving access to reading for kids.
    McDonald's is now distributing free downloads of children's e-books in Happy Meals in the UK. They're expected to give away 15 million this year. This makes them temporarily the largest book distributor in the United Kingdom. We would welcome some of that corporate social responsibility here in the US, McDonald's!

    • Jelena Woehr

      We were just talking in the office about how different McDonald's is in other countries -- this is a great example! The US needs to push corporations like Mickey D's to do the right thing in more ways than just improving the product. (To give credit where it's due, they were one of the first big companies to respond at all to animal welfare concerns in their beef supply.)