Discover and share stories

of adventure, connection, and change making.

'Sometimes, You Can Lie Without Knowing It' Pinocchio gets a Woody or HIV prevention

Mauro Sanhueza-Celsi

" Pinocchio gets a Woody or HIV prevention" After years of getting attention with playfully explicit sexuality, the AIDES campaign has taken a different turn with this new PSA from TBWA France: Pinocchio becomes a real boy at the end of the famous fable, but what if he stayed a wooden puppet? And what if he grew up in modern-day Europe?

Continue to



  1. {{}}
  1. {{fields.video_link.url}}

Ready to post! You’ve uploaded the maximum number of images.

Your video is ready to post!

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Please enter a valid URL from YouTube or Vimeo.

Embedding has been disabled for this video.


Posting comment...

  • Alessandra Rizzotti

    Interesting campaign. Subtle. Definitely not too hard-hitting, and gets the message across effectively.