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Progressive Personal Care Startups Go Into the Woods For Ingredients

Lindsey Smith

Even as the new Nordic food movement isn’t quite so new anymore, foraged botanicals continue to intrigue chefs, including those of the cocktail and home varieties. Lately, the presence of wild plants in personal care products is growing, too. Each of these new herbal brands speak to consumers’ burgeoning conservationist aspirations and holistic healing curiosity.

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