The Joy Team is running the campaign with the help of small businesses and support from Clear Channel. As of March 9th, 7/20 billboards are up around Portland metro. The messages are all positive like "one kind word can change the world" & "cultivate your awesomeness." The others will pop up randomly as space becomes available! Founder, Michele McKeag Larsen says, "Being happy actually... boosts your immune system, causes you to build stronger relationships and even makes you more successful!"