There's a battle going on: the endless battle for attention.
Even though it’s not a 4-letter word, people have strong opinions about the concept of "persuasion." People think of the abused, dark side of persuasion, as demonstrated in movies like Wall Street, Body Heat or the Godfather.
Yet used for good, it defines the skill of someone who rapidly engages others, gains near-instantaneous adoption of ideas and seems to get faster support when needed than the average Joe.
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