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People are awesome: Man invents way to deliver medicine by using extra space in Coca-Cola crates

Lindsey Smith

When Simon Berry volunteered in Africa as an aid worker, he noticed that in developing countries medicines were not readily available, yet bottles of Coca-Cola were. So, he started the not-for-profit organization ColaLife that utilizes the beverage company’s large distribution channel to deliver essential medicines to remote villages. The package design fits perfectly between the necks of the beverage bottles and delivers necessary products to reduce child mortality rates.

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  • BlairForlaw

    This is great. Thanks for the linked article that elaborates on how other companies provided expertise in supply chain management so that distribution is effective and efficient.

    • Lindsey Smith

      You're welcome! Glad you enjoyed

  • Adele Peters

    I love this project. Coke has also been mentoring nonprofits to help them better understand the best way to distribute products in places like rural Africa: Really smart to learn from the systems that have been most successful.

    • Lindsey Smith

      Adele, thanks for sharing that article. I'm glad that Coke is also proactively working towards the betterment of human health. I wonder if Mr. Berry partners with Coke to more effectively distribute.