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Nike Honors and Challenges Kobe Bryant in Inspirational New Ad

Lindsey Smith

Last week, I volunteered at an event to raise money for the Lakers Youth Foundation and Staples Center Foundation. Every celebrity I escorted was appreciative of my effort, so when I saw this article, I knew I had to share something basketball. Nike placed this ad in Sunday's Los Angeles Times (and in social media), honoring Kobe Bryant following his season-ending injury. Even though Kobe isn't always popular, I love that the ad highlights Nike's simple and thoughtful creativity.

Continue to adweek.com

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