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  • Natasha Boyle

    This is a really cool and responsible concept! it reminds me of the designs and the intentions behind another upandcoming sock design company called Conscious Step over at
    http://www.indiegogo.com/projects/conscious-step-socks-that-solve-social-problems--2
    These guys are looking more at the 'supporting social organisations that do good' side of things though, with proceeds from each sock sold being donated to various global organisations that help those in need. The ingenious part is, i think, that depending on the sock design, the proceeds will go to a different organisation! what do you guys think of this - would you buy them?