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New Site Helps Artisans Launch Products

Adele Peters

Designers pair up with fair-trade artisan cooperatives around the world to produce products on a new site called "We've." Using a crowdfunding model, designs only get made when enough people preorder them. The artisans share videos and photos with their new customers throughout the process of making each product by hand.

Continue to wevebuilt.com

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  • Jeffry Wainwright

    I like the idea. I dislike the User Interface. The background colors need to be changed and the drop shadows are intruding. These issues take away from the focus of the site - the products.