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New Site Helps Artisans Launch Products

Adele Peters

Designers pair up with fair-trade artisan cooperatives around the world to produce products on a new site called "We've." Using a crowdfunding model, designs only get made when enough people preorder them. The artisans share videos and photos with their new customers throughout the process of making each product by hand.

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  • Jeffry Wainwright

    I like the idea. I dislike the User Interface. The background colors need to be changed and the drop shadows are intruding. These issues take away from the focus of the site - the products.