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  • Kerry O'Connor

    One of the ways that I've come to think about this conundrum is this: innovation and creativity are by necessity "divergent" activities - it's about exploring and experimenting, going wide. Whereas decision-making is by necessity a "convergent" activity - simplifying and eliminating choices. Organizations are by necessity decision-making machines. Giving them more choices (aka ideas) doesn't help make it run any better. This is truth. Ideas are chaotic. As they should be to some degree. What we need is a better space, set aside time, to explore and experiment. Because truly every idea is not a good one, but we can't let that stop us from trying, because each time we try, we learn and grow. I hope the many more organizations will create incubators where people can go explore and experiment with their ideas, and figure out how to refine them and bring them into the decision-making structure. There's a time for divergence, and there's a time for decision-making. When it comes to creativity in our work places, we need to start being intentional about what's needed, when, and making time for it.

    • Alessandra Rizzotti

      What do you recommend for someone who has a lot of ideas for a company but doesn't know where to start? I find that prioritizing based on the needs of the company is helpful- but if you don't have a sense of the exact needs, it can get hard to focus.

    • Jacob Cody

      Well said Kerry, most organization are still attempting to manifest the same inside the box mentalities based on a commission system i.e. the better one does the bigger the reward system. What the economy needs are creative mindsets that enjoy their work regardless of pay or incentives. Of course compensate people for a job well done, but a new approach must be devised in order for the US to thrive as an economy. Google has it right with productivity incentives!

  • reneelloyd1

    Candidly, I bristle at the use of the word "hate' in framing this piece because it does not encourage more meaningful inquiry. My sense is that it is not hate, but rather fear a place from which a great deal of negativity can arise. Fear that exists as much with the creative as with the audience. Understanding the resistance as fear is a lot more workable than viewing it as hate.

  • Sune Kølster

    Just want to say something about "Most People Actually Hate Creativity"... Me and my wife is in a middle of a crazy kickstarter campaign to the most beautifull erotic handdrawn animation film ever. It is called "We Got Lost on the Other Side of Wilderness", a fantastic lovestory where we follow two people and their sexualities from cradle to grave and thereby get tools to talk about some of the sexual taboos of our culture. We were so lucky to get in the biggest news paper in Denmarks main internet page... Peoples reactions: Get a real job! Earn Your own money! I dont want to pay so you can just walk around having fun! And thinking about that both me and my wife worked 18 hours pr. day for this campaign in the last two months, we didn't know if we should laugh or cry... We laughed... But it really seems true: Most people hate creativity...

  • Morf Morford

    Perhaps we just need a better definition of 'creativity'. Possibly something like 'undiluted pursuit of individual vision'. My life has been a not-so delicate balance between delight, discovery and catastrophe. I have a granddaughter who is 2 1/2. When she wakes up from her naps, she like to play with her poop and rub it all over her bedroom walls and face and hair. She, for better or worse, has not absorbed standard views of 'icky' or 'gross'.
    After I'm grossed out, I have to admit that I'm a bit proud of her for doing it. She pursues her passions and impulses to a degree few of us could imagine.
    I'll be sorry when she 'grows out of it' - but that wild and free little girl will always be in there somewhere - and the world will be a better place because of people like that.
    My daughter rolls her eyes and blames me for this 'creative streak'. I'll take that as a compliment. ;-)

  • Liz Dwyer

    Thanks for sharing this, Morf. I was really fascinated by this article, particularly by the comments on education. "Unfortunately, the place where our first creative ideas go to die is the place that should be most open to them—school. Studies show that teachers overwhelmingly discriminate against creative students, favoring their satisfier classmates who more readily follow directions and do what they’re told."

    That's quite often true in schools, and that stays true as folks move into the workplace. What gave me hope was the fact that studies show that rejection liberates "creative people from the need to fit in and allow them to pursue their interests."

  • Jsnlcouture

    I actually enjoyed reading this. This is a breath of fresh air knowing that us creatives are starting to accept our differences and mindsets and using them as intended. Thanks for the share !