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MIT Model Predicts the Lifetime of a Tweet


What determines the lifetime of a tweet? MIT says the answer lies in retweet activity in the following minutes: "It turns out that there is a systematic, repeatable behavior that you can model."

So they've developed a model/app called Twouija that forecast the lifespan of a Twitter post by looking at its immediate reaction, in the name of broadening our understanding of how trends and ideas proliferate—by the minute—in the 21st century.

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