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Millennials Most Sustainability-Conscious Generation Yet, But Don’t Call Them 'Environmentalists'

SustainableBrands

A recent survey conducted by the Pew Research Center shows that only 32 percent of American millennials (those born after 1980 and now in the age range of 18-33) see themselves as environmentalists. This is in stark contrast to 42 percent of Americans born between 1965 and 1980 and 44 percent of those born after 1945.

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