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Making beer, Turning People on to Bicycles, and Inspiring Creativity--Why New Belgium Rules

Hannah Wasserman

Here's why New Belgium is ahhmazing:
1. It is employee owned
2. Each new "owner" receives a custom bike upon starting
3. The company is an open book-- save salaries, all financial information is easily accessible
4. Free beer regularly
5. After 5 years you get a one-week tour in Belgium
6. Each bathroom has a hanging article from a different magazine-- deemed "Bathroom Reading"
..and it pays off. The company has 3% turnover. What do you think? Ready to make the move to Fort Collins? I am

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