Trying to figure out what to do with old jeans normally ends in one conclusion – throw them away. This results in a lot of wasted material, which is exactly why Nudie Jeans has decided to start doing things differently. Pants that are no longer able to be worn are upcycled into a useful, eco-friendly household item. The idea of a rug made out of other people’s jeans could be off putting for some, but the denim is cleaned and processed beforehand. More importantly the rugs look pretty cool!