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'likes' can save lives

Susie Taylor

People learn about causes from social media—whether they support them online or off. There are distinct categories of supporters that emerged in our research, including people who continue to support causes online only and people who support offline only. However, there was a universal way that these individuals first hear about the causes and charities they support: social media. For both groups, social media trumped all other sources of information—online news sites, friends or family in perso

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