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  • virtuali

    This sounds like little more than a p.r. stunt intended to get some 'feel good' publicity: "When we looked at bees closer, we realized they’re performing the same function as us, but doing it just by flying around and sucking on flowers." Come on...Where's the substance here?

  • Jillian Kirby

    Having read through this article I am no closer to understanding what the levi company intend to acheive by the use of resin and short fibre (sticky jeans that squeak when you make any movement) Cowboys have used resin for centries to get a better grip on a rope. I wonder how is this going to help the consumer who is wearing these jeans ?