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Kids Choose Toys Over Trees?


There’s been quite a bit of outrage over the Toys‘R’Us “Meet the Trees” ad campaign. If you haven’t seen it, I’ll give you a brief synopsis: kids think they’re going on a boring tree-related field trip, but instead get to go to Toys‘R’Us to pick out a free toy. Cue great wonderment and enthusiasm from the kids; girls get dolls, boys get toy guns.

Of course, as a member of an organization that believes that trees also can get kids excited, initially I was appalled...

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  • Stef McDonald

    Beautifully stated. I can't imagine being bored by a field trip, though I know I was lucky to have parents who regularly took me and my brother to parks and on camping trips to appreciate nature and the great outdoors. The fact that kids who are exposed to trees and other natural wonders naturally appreciate it is the best takeaway here.