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Jack Dorsey Galvanizing Square's Product Team Around Designing a Beautiful Product

Keith Bormuth

"We are all designers in this room, and that’s how we’re leading this company, through design. And a lot of people think of design, when they hear the word design as visual, something that looks pretty. Design is not just visual, design is efficiency. Design is making something simple. Design is epic. Design is making it easy for a user to get from point A to point B. Engineering is design. Every engineer in this room, every operator here, every customer service agent here, is a designer."

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