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Is the traditional non-profit model dying?

Etienne Toussaint

We have been trained to believe that charities and non-profits should operate solely through donations and focus exclusively on the issues at hand, not on scaling activities like advertising, marketing, risky and innovative experiments or income-generating activities.

Are social entrepreneurs demonstrating that this is a dying mindset, or are we simply seeing the emergence of a different breed of non-profits and charities?

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