Discover and share stories

of adventure, connection, and change making.

2 people think this is good

Industry Awakens to Threat of Climate Change

Maria Redin

Coca-Cola has always been more focused on its economic bottom line than on global warming, but when the company lost a lucrative operating license in India because of a serious water shortage there in 2004, things began to change.

Today, after a decade of increasing damage to Coke’s balance sheet as global droughts dried up the water needed to produce its soda, the company has embraced the idea of climate change as an economically disruptive force.

Continue to



  1. {{}}
  1. {{fields.video_link.url}}

Ready to post! You’ve uploaded the maximum number of images.

Your video is ready to post!

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Please enter a valid URL from YouTube or Vimeo.

Embedding has been disabled for this video.


Posting comment...

  • thurstanh

    Companies may be awaking to the realities of climate change, but neither coke nor nike are doing much to address the root causes. Nike changed to synthetics, likely reliant on oil, as cotton crops were in drought. Coke is trying to reduce it's water usage, but isn't helping with development of infrastructure for water.

    At the same time coke and others are selling bottled water in countries where the water supply is safe and in doing so greatly increasing the resources required to supply, which is sometimes just filtered water from taps in the same areas!

    I call for more international governance over these corporate citizens to amend their ways. For some time they have been legally tax dodging and destroying the environment because they are beyond the control of any one country.

  • Mayer Dahan

    Its unfortunate that companies have to learn things the hard way, and I truly mean that. Its unfortunate that we have gotten to a point where our planet is not producing for us like we would like, but theres no one to blame but us. Now we are in recovery mode. Trying to find ways to save whats left and repair whats broken. While coke is worried about all the money they are loosing because of the drought, but all I can think about are all of those families that live in that region who have to survive everyday without the normal usage of water. Think about that.