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In India, Prime-Time Hindi Soap Operas as a Vehicle for Social Change

Danielle Steer

Arif Zakaria, a veteran of the Indian film industry and a part of the soap on sexual harassment, Kali: Ek Agnipariksha, says “TV in India is still a mass entertainment platform that relies on commercial sponsors, who invariably demand a little bit of masala (spice). But, by and large, TV has since the last few years, played an important part in arousing the consciousness of people towards various societal issues.

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