Social entrepreneur Ernesto Sirolli lays down the brutal but honest truth about the biggest lessons for development efforts. Imagine this: you enter a new group, organization, or institution full of great ideas; you put all your passion, time, and energy into your projects; the outcome is far from your intended results. Why? Because you forgot to listen to local needs. Sometimes the simplest thing to do is the hardest. In a hyper-connected world full of complex problems, people need to listen.