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I say Hispanic. You say Latino. What's the difference? (video)

Andy Pino

From Hollywood actor Cameron Diaz to the late labor rights leader Cesar Chavez, the labels, “Hispanic” or “Latino” cover a strikingly diverse population of more than 50 million Americans.

In her new book, UC Berkeley sociologist G. Cristina Mora traces the commercial, political and cultural interests that colluded in the 1970s to create a national Hispanic identity and, in turn, boosted the group's political clout.

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