Discover and share stories

of adventure, connection, and change making.

7 people think this is good

How GE Plans to Act Like a Startup and Crowdsource Breakthrough Ideas

Brooke Feldman

By tapping into the bright minds outside its walls, the company believes it can improve the innovation that goes on inside them. “You pretty quickly start to understand, you can’t do it all,” says Beth Comstock, GE’s senior vice president and CMO, who is heading up the company’s open innovation push. And it does make sense.

Continue to



  1. {{}}
  1. {{fields.video_link.url}}

Ready to post! You’ve uploaded the maximum number of images.

Your video is ready to post!

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Please enter a valid URL from YouTube or Vimeo.

Embedding has been disabled for this video.


Posting comment...

  • Patrick McDonnell

    I really like this article about the Collaborative Economy:

    I think this is a pretty poignant quote from it: "In the radical future, we may not be able to tell the difference between an employee and a customer." "The most successful companies will let the crowd determine products, design, and share them. The crowd is doing most of the work. The only thing that could be left would be the logo."

  • Alessandra Rizzotti

    Amazing. Love that they turned to crowdsourcing. I'm tapping GrabCAD "an online community of more than a million engineers and designers, and presented a challenge: Whoever could redesign a bracket that reduced the most weight while still supporting the engine would win $7,000. More than 1,000 entries came in, with the winning design by M Arie Kurniawan a young Indonesian engineer who reduced the weight by a whopping 84 percent, to .72 pounds."