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What Makes an Image Memorable?

Alessandra Rizzotti

Infographics have a way of transforming the way we visualize data. But how do you actually retain information from looking at one? Doctoral student Michelle Borkin of Harvard's School of Engineering and Applied Sciences hasn't found out the secret, but she got close. Working with collaborators to collect over 2,000 images, she found out that people remembered human-recognizable images the most. Anything with curves, over six colors, and visual density won. Bar graphs and charts lost.

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